Jeff Greenway returned to the Song Talk Radio studio to share his thoughts on song writing. His approach to writing is through a feeling, not a theory. This was amply demonstrated in the two songs he shared with us. The first, Cavalry, evoked the sadness and confusion you feel when a relationship just isn’t working any more. No one is coming to save the day and there’s nowhere to hide. The second tune, I Need describes the two opposing sides of possible reconciliation. Notice the lyric shift from “don’t come home” to “please come home”. We discussed:
The ever lovely and talented (and what a voice!) Janice Ho, Song Talk Radio’s very own tweeting songbird, talked about two early collaborations she worked on and what to look out for when collaborating. Download the lyrics for the show.
We talked about:
Muse Songwriters forum – a great online community to meet other lyricists and songwriters and collaborate on songs
We don’t usually talk about Artist promotion in the Song Talk Radio Newsletter. You can find lots of places on the web that cover that.
But we do see a lot of submissions so we see all the different levels of “promotional” abilities in artists – and some could really use a few pointers.
Understanding your target
The people you want to reach in the music or news industries are pretty busy folk. They’re constantly bombarded with random pitches of varying quality. They’re not going to spend 15 mins trying to decipher a vague description or your artist photo to figure out what you do. You need to be clear and grab them quickly – otherwise it’ll just be the circular file cabinet with your submission. They have a ton of other things on their desks.
1) Building your Arsenal
The first step is to spend a bit of time getting some basic marketing pieces together. Once you have it all ready to go, it’s easy to jump on any opportunities that pass your way. Meet a reporter for a local newspaper? Get his email and send them your description and photo when you get home.
These pieces would be
Artist Promotional Photos
Marketing Materials (so printed junk)
Today, we’ll cover Artist photos.
So, where do I get off telling you all this stuff?
I’ve been working in advertising and design for far longer than I’d like to admit, and have worked with countless photographers on countless projects. Some successful, others less than fully, um, “satisfying” lets say. So you’ll get to learn from my mistakes.
It’s the person behind the camera that counts
Technology these days is incredible. The difference between a consumer level camera, pro-sumer and professional camera is less now than its ever been in the past. Ironically, this makes the actual person behind the camera more important now than ever.
Back in the day, there were quite a few photographers that were in fact not very good. But they were cheap, and had some high-end equipment so there was a good-sized market for them: customers needing photography but couldn’t really tell if what they were getting was good or not. I know – I spent countless hours trying to take their out-of-focus, poorly framed work and make it into something usable.
These days, the person behind the camera is key, and believe me, the ones who are great are truly, truly magic.
The awesomely talented former recording engineer Bob Guido shared some absolutely mesmerizing sounds with the Song Talk Radio audience. With his guitar and effects he played Letting Go, a dreamy instrumental which showcased Bob’s mastery of melody and form. His second tune Wake Up Call featured Bob’s vocals and lyrics in a haunting arrangement that called for more love in the world. Some of the topics that came up included:
Producer extraordinaire (Sinead O’Connor, Buffy Sainte-Marie, Alison Moyet, Dexys Midnight Runners, Talking Heads, The Pogues, Bob Geldof, Mel Brooks, Siedah Garrett, Steve Earle, Ali Amran, Alain Chamfort, René Lacaille, Talitha Mac Kenzie, etc) and songwriter guitarist Chris Birkett talks about his searching for the ins and outs of the creative process.