media

Neel, Phil, Linda, and Bruce

How to approach the media and get results

Okay, so you’re talented singer/songwriter and you’ve recorded a few tunes. Now you’d like to get some media attention to promote you and your music. In this value-rich hour, Phil explains some of the things you must NEVER do, and some the things that will work. We talked about:

  • do NOT send e-mail blasts
  • customized messaging
  • what’s a press release?
  • a “call to action” – a specific and clear request
  • have a “hook”
  • best to have a story in a context
  • and many other things!

Listen to the show