Multi-talented singer songwriter Steven Taetz turned the Song Talk studio into a smoky nightclub with his perfect renditions of his own songs. Waiting for Wishes (co-written with Emma-Lee) had so many “hooks” we lost count (listen for pre-chorus one and two, and the first chorus!). Lately (co-written with Gavin Bradley) had us enraptured as Steven delivered the plaintive lyrics of a man who fears his lover may have strayed. Listen to the awesome bridge!
On this engaging program with Lucas Bozzo we delved into the sometimes heated debate of variety versus repetition in songwriting. Lucas performed two songs in the studio; “If” and “How Beautiful You Are”. We discussed:
We don’t usually talk about Artist promotion in the Song Talk Radio Newsletter. You can find lots of places on the web that cover that.
But we do see a lot of submissions so we see all the different levels of “promotional” abilities in artists – and some could really use a few pointers.
Understanding your target
The people you want to reach in the music or news industries are pretty busy folk. They’re constantly bombarded with random pitches of varying quality. They’re not going to spend 15 mins trying to decipher a vague description or your artist photo to figure out what you do. You need to be clear and grab them quickly – otherwise it’ll just be the circular file cabinet with your submission. They have a ton of other things on their desks.
1) Building your Arsenal
The first step is to spend a bit of time getting some basic marketing pieces together. Once you have it all ready to go, it’s easy to jump on any opportunities that pass your way. Meet a reporter for a local newspaper? Get his email and send them your description and photo when you get home.
These pieces would be
Artist Promotional Photos
Marketing Materials (so printed junk)
Today, we’ll cover Artist photos.
So, where do I get off telling you all this stuff?
I’ve been working in advertising and design for far longer than I’d like to admit, and have worked with countless photographers on countless projects. Some successful, others less than fully, um, “satisfying” lets say. So you’ll get to learn from my mistakes.
It’s the person behind the camera that counts
Technology these days is incredible. The difference between a consumer level camera, pro-sumer and professional camera is less now than its ever been in the past. Ironically, this makes the actual person behind the camera more important now than ever.
Back in the day, there were quite a few photographers that were in fact not very good. But they were cheap, and had some high-end equipment so there was a good-sized market for them: customers needing photography but couldn’t really tell if what they were getting was good or not. I know – I spent countless hours trying to take their out-of-focus, poorly framed work and make it into something usable.
These days, the person behind the camera is key, and believe me, the ones who are great are truly, truly magic.
Songtalk Radio welcomed multi-talented artist The Sun Harmonic (aka Kaleb Hikele) back to the studio for a second sharing of his song writing skills. “Born (I Have Awakened)” is a stream-of-consciousness, spiritual/traditional style a capella song that captures the losses we all endure as we grow up. “When the Well Runs Dry” switching from 4/4 to 2/4 and back again, prompted lots of discussion among the hosts about its meaning. Here’s a hint – it’s something all writers fear – have a listen! “I Will Sleep Again” was written on a long commute and sung into a cell phone. Its powerful bridge near the end is just one of the highlights of this song.
Young singer-songwriter Callie Deacon shared her exceptional songwriting talent, impressing the guys with her ability to spin familiar phrases and ideas into original ones. Callie takes strong cues from Taylor Swift and Shawn Mendes.
We talked about:
why writing on the guitar is more fun than the piano (please note: this is the sole opinion of the guest, and does not necessarily reflect that of the Song Talk Radio Action Team)
Mark Martyre is a Canadian writer and musician. His prolific song writing has produced 3 full-length studio albums since 2012: Down, Record (2012), London (2013), and Red Letters (2014), as well as several live records, and bootlegs. His music and lyrics have garnered critical acclaim and attention both nationally and internationally. Mark is currently working on his fourth full-length studio album, as well as a book of poems and short stories, to be released in 2016. On December 8 he filled our studio with a laid back set of three tunes. With “I know What It’s Like” he plays with simile very effectively… – “like a story”, “like an old deck of cards”, like a movie”. His lyrics flow in an almost spoken style on top of solid rhythmic guitar work. On “Long Goodbye” listen for surprising images (“sleepy trees”), tasty harmonica fills, and cool bridge. “I Never Knew” traces the musician’s process and resonates for anyone who ever set out to play gigs only to discover it was a lot harder than they thought. Mark is an accomplished songwriter worth checking out at any of the links listed!
Neel Modi is a multi-talented songwriter, drummer and keyboardist with an eclectic collection of recordings from the quirky to the imaginative. On this show, he presented “Depend on Me” – based on a challenge to write a song about a car accident from the brake pad’s point of view – it’s a “brake-up” song ;-), and “Nature’s Lullaby”, a collaboration with singer/songwriter Sonja Seiler, a touching poetic take on the interconnection between all things in the natural world. The third song was “I Never Write Her a Song”, a catchy response to a request from Neel’s spouse. She loves it!
One in the Chamber (Mike Baise – vocals, rhythm guitar, Cecil Eugene – lead guitar, vocals, Christian Dotto – bass, Gerrod Harris – percussion) join us to discuss their songwriting process as a band. We talked about:
bringing a song to the band to be fleshed out
singing lead vocals with lyrics written by a bandmate
to be or not to be wordy
rock and roll
With influences streaming in from all eras of rock, One In The Chamber is a unique, modern rock outfit. Driven by roaring vocals, slinky guitar work, and fueled by driving bass lines and tight, deep grooves, One In The Chamber are able to bring together elements from the 60’s to present day into one tasteful flavour. Hailing from Mississauga, Markham, and Richmond Hill, One In The Chamber can proudly call Toronto and the surrounding cities home, and are excited to perform at your next big event. Be it Friday night in the club, a summer festival, or your block party. Drawing inspiration from the past, while keeping things fresh, One In The Chamber is your new favorite band.