Phil, Neel, Mike, and Kari
Phil, Neel, Mike, and Kari

Working with a Publicist: Bad Parade’s Kari Zalik

Bad Parade is a music publicity firm focused on bringing musical talent to every corner of Canada. Created by Canadian publicist, Kari Zalik, Bad Parade works to secure key media coverage for Canadian and international artists, working with broadcast (television, radio and podcasts), print, and digital outlets for maximum exposure. Kari’s artists have appeared in top media including the Globe and Mail, National Post, CBC q, Exclaim!, Indie88, NOW Magazine, and many more. Kari began her career at Maple Music Recordings in Toronto and progressed to artist publicity management roles in Canada. From launching albums to promoting tours and everything in between, she has worked to ensure top visibility for all artist projects. Her clients have included: Steve Earle, Alex Cuba, Sharon Jones, Charles Bradley, Jocelyn Alice, JD McPherson and more.

We talked about:

  • Song Talk Radio’s 2022 Songwriting Challenge
  • tips on writing your artist bio
  • do’s and don’ts for sending out your own press releases
  • how to manage expectations when working with a publicist
  • how the music business has changed over time
  • how unpredictable it is to get a response from media
  • how much a publicist should cost

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