How to approach the media and get results

Okay, so you’re talented singer/songwriter and you’ve recorded a few tunes. Now you’d like to get some media attention to promote you and your music. In this value-rich hour, Phil explains some of the things you must NEVER do, and some the things that will work. We talked about:

• do NOT send e-mail blasts
• customized messaging
• what’s a press release?
• a “call to action” – a specific and clear request
• have a “hook”
• best to have a story in a context
• and many other things!

Listen to the show