Bad Parade: Working with a Publicist

Kari Zalik is the founder of Bad Parade, a full-service music publicity company specializing in creating custom campaigns for musical artists to secure maximum exposure for their work across television, print, radio, and digital media outlets.

We talked about:

• misconceptions about what services a publicist does or does not provide
• publicists needs time to build a campaign and multiple touchpoints (weeks to months)
• Electronic Press Kits
• Publicists don’t book your shows for you
• Tips for photos and video interviews
• Things to look out for when shopping for a publicist
• When it’s appropriate to engage a publicist, and when it’s not
• How the music industry and public relations has, and hasn’t changed over the years