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The Laws of Creativity: Unlock Your Originality and Awaken Your Creative Genius Kindle Edition

4.6 4.6 out of 5 stars 42 ratings
4.2 on Goodreads
67 ratings

In this book you will find a revealing and practical exploration of creativity: what it is, how it works, and how you can harness it in your everyday life.

“Drawing on decades of experience, Joey Cofone has distilled the elements of creativity into an excellent, easy-to-use guide. The Laws of Creativity provides a roadmap for unleashing the creative force inside you."
—James Clear, author of the worldwide bestseller, Atomic Habits


In The Laws of Creativity, award-winning creator, designer, and entrepreneur Joey Cofone demystifies the creative process by uncovering the thinking and science behind it, empowering the reader with practical, actionable steps toward creative excellence.

The 39 laws within contain illuminating concepts and powerful instruction. Each law is illustrated with inspiring, enlightening, and surprising stories of iconic creators across history—including Albert Einstein, Serena Williams, Martin Luther King Jr., Harry Houdini, Grace Hopper, Bruce Lee, and many more—and breaks down how they wielded creativity to reach incredible heights.

Creative thinking—humankind’s unique ability to combine unrelated and abstract ideas—has been utilized in countless ways since the dawn of humanity. Every day, people in creative and non-creative fields take advantage of creative thinking to reach all kinds of goals, personally and professionally.

You can do it, too. Here’s how.

--

“Creativity is not magic: it's a skill that you can develop with practice. The Laws of Creativity is a comprehensive exploration of the curiosity, discipline, playfulness, and persistence necessary to usher new ideas into the world, and Joey Cofone is a brilliant guide.”
—Josh Kaufman, bestselling author of The Personal MBA, The First 20 Hours, and How to Fight a Hydra

“After 35+ years of designing, I confirm these laws hold true. The Laws of Creativity contains a valuable set of tools for creatives and non-creatives alike.”
—Chip Kidd, Award-winning designer and author of GO: A Kidd’s Guide to Graphic Design

“A comprehensive, witty—and accurate—deconstruction of creativity and how to grow something from nothing. The Laws of Creativity will change the way you think about creating—and living.”
—Debbie Millman, host of the podcast Design Matters

Product details

  • ASIN ‏ : ‎ B0B43VGW3P
  • Publisher ‏ : ‎ Baronfig Circus (Oct. 18 2022)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1649 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 394 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 42 ratings

About the author

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Joey Cofone
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Joey Cofone is the Founder & CEO of Baronfig, an award-winning designer and entrepreneur, and author of The Laws of Creativity.

Joey has designed and art directed over 100 products from zero to launch. His work has been featured in Fast Company, Bloomberg, New York Magazine, Newsweek, Bon Appétit, Quartz, Mashable, Print, and more. Joey was named a New Visual Artist and, separately, Wunderkind designer, by Print magazine. He is also a 1st place winner of the American Institute of Graphic Arts design competition, Command X.

Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.

He lives in New York City with his wife, Ariana, and his dog (and writing buddy), Luigi.

Customer reviews

4.6 out of 5 stars
42 global ratings

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My mental fuel to start each day with a thriving mind
5 out of 5 stars
My mental fuel to start each day with a thriving mind
This book has become a staple in my morning routine. I start each day learning a new law that not only sparks my creativity but shifts my perspective to think differently, approach challenges from different angles and leaves me inspired by the great thinkers of the past.
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Top reviews from Canada

  • Reviewed in Canada on October 26, 2022
    This book has become a staple in my morning routine. I start each day learning a new law that not only sparks my creativity but shifts my perspective to think differently, approach challenges from different angles and leaves me inspired by the great thinkers of the past.
    Customer image
    5.0 out of 5 stars My mental fuel to start each day with a thriving mind
    Reviewed in Canada on October 26, 2022
    This book has become a staple in my morning routine. I start each day learning a new law that not only sparks my creativity but shifts my perspective to think differently, approach challenges from different angles and leaves me inspired by the great thinkers of the past.
    Images in this review
    Customer image
    Customer image

Top reviews from other countries

  • BIG pimpin
    5.0 out of 5 stars Amazing book, well done
    Reviewed in the United States on April 5, 2024
    Verified Purchase
    I'm grateful for this book, it has unlocked my creative flow 🤠
  • Jane Genovese
    2.0 out of 5 stars Black texta mark inside book - Not a criticism of the contents of the book
    Reviewed in Australia on July 12, 2024
    Verified Purchase
    This was supposed to be a gift for a friend but there was black pen mark on the inside of the book (it's not on the back inside cover, so I assume it wasn't part of the overall design of the book). I'm sure the contents of the book are great but for the price, I'd expect a book in pristine condition.
    Customer image
    Jane Genovese
    2.0 out of 5 stars Black texta mark inside book - Not a criticism of the contents of the book
    Reviewed in Australia on July 12, 2024
    This was supposed to be a gift for a friend but there was black pen mark on the inside of the book (it's not on the back inside cover, so I assume it wasn't part of the overall design of the book). I'm sure the contents of the book are great but for the price, I'd expect a book in pristine condition.
    Images in this review
    Customer image Customer image
    Customer imageCustomer image
  • Adrianna Starr
    5.0 out of 5 stars Best creativity book I've read
    Reviewed in the United States on November 1, 2022
    Verified Purchase
    I think I'm a smart person, but I've always had problems with being creative. So recently, I started looking through Amazon books about creativity, but nothing really helped me. I saw this book on the store before it was published, and I kept an eye on it because it seemed interesting. It had a quote from James Clear which seemed to give it some credit! I've also noticed a trend recently in self help books, basically having "laws" to fix an issue. An example is The Laws Of Power by Robert Greene. I think I like the laws, maybe because it makes things seem more organized, and it's easier to understand. So that's why I decided to get this book, and I wouldnt want to spoil the book (think that would be unfair to author) but it does have some great tips in here that I think will make me more creative!! If you have problems with creativity like i did, I think this will help!
  • Adam Crowder
    5.0 out of 5 stars Everybody Needs to Read
    Reviewed in the United States on October 6, 2023
    Verified Purchase
    This book is packed full of information and not just for a creative. I would recommend this for all walks of life
  • Andi Talarico
    5.0 out of 5 stars I learned so much
    Reviewed in the United States on October 26, 2022
    Verified Purchase
    I really appreciate that each law is illustrated through stories of successful people. That tactic either works or it doesn't - here, because those stories are new to me, and totally unique, it totally worked. It had the effect of helping me remember and assimilate the info of each law. This books is well-written, educational, and entertaining, and definitely not just for people who consider themselves to be "creative."

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